For the Media
Our Brand Manifesto
Some might call surfing it a day at the beach, but we know it’s so much more. Each set is an opportunity to prove, commune and smile. Each wave is a ride home. Then we reach shore and realize we are not quite ready to go home yet. The sun may be setting, but we’re thinking let’s shoot the pier one more time.
Our story is universal and transcendent. It is a basic life view that has us courageously facing our fears, knowing what matters and not taking ourselves too seriously. We are about treating people as we would like to be treated and hopefully leaving this world a little better than it was when we arrived.
We paddle, stand and drop and should the wave of life crash down on us, we’ll paddle out again.
We’ll sit by the campfire with our friends and family after our day at the beach and live in this moment knowing today was a good day. While we are all unique individuals, our team spirit abounds as we know surfing that big wave is always better when you have someone to talk about it with afterwards.
We use our unique history to inspire, and our clothing should do the same. We are athletes, craftsmen and artists–and our clothing reflects this expertise. Technically superior, reliable, environmentally friendly and uniquely styled, we give our consumers the confidence to achieve and the daring to dream big.
Our Brand Attributes
Brave
Pioneering, trailblazing, unafraid–just like our hero Greg Noll.
Authentic
We are the real deal with a deep history…and we have the trophies and pictures to prove it.
Sensitive
Aware of our environment and those around us. Committed to making quality products that fit seamlessly into our customers’ lives.
Holistic
Focused on the big picture–whole person, whole earth, whole life.
Alive
Seizing the day and loving every minute of it. Acutely aware of the sun on our backs, and the water all around us. We try not to miss a thing, and cherish each moment.
Active
A physically active lifestyle inspired by surfing, coupled with a community activism to both rally the like-minded around our common beliefs, and to give back.
